"He came to His own and those who were His own did not receive Him.” John 1:11
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Jesus did not meet their expectations.
John 9:24 "Give glory to God we know that this man is a sinner.”
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Jesus demanded piousness over religious acts.
John 12:6 "Now he said this not because he was concerned with the poor, but because he was a thief, and as he had the money box, he used to pilfer what was put in it.”
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Money was more important that the Master:
John 18:38 "I find no guilt in Him”
John 19:12 "If you release this man, you are no friend of Caesar, everyone who makes himself out to be a king opposes Caesar.”
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Some did not have the strength of character to take a stand for Jesus.
"Christianity has not been tried and found wanting; it has been found difficult and not tried.”G.K. Chesterton
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People today reject Jesus for the same exact reasons.